Catalogue

28 hands-on sessions for store teams

Each session lasts 90 minutes, runs live online or in your store, and ends with a template or checklist to apply the next day.

Juan Carlos Barrón working with a sales assistant on a fashion store window
In-store training: practice with the real product and space.

Selling and customer service

Serving customers in 5 steps

Welcome, ask, advise, close and say goodbye. No robotic scripts.

You take away: Pocket service guide

90 minOnline or in store59 €/person
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Add-on sales without pressure

How to suggest accessories and alternative sizes naturally.

You take away: Accessory selling card

90 minOnline or in store59 €/person
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Complaints, exchanges and returns

Apply the exchange and returns policy with judgement, handle the official complaint form and keep the customer.

You take away: 4-step response protocol

90 minOnline or in store59 €/person
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The art of calm: the definitive guide to handling very angry customers

Listen without interrupting, lower the tone, don't take it personally, move the conversation away from other customers and know when to call the manager or security.

You take away: 5-step de-escalation protocol

90 minOnline or in store59 €/person
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Customer loyalty and after-sales service

A customer record with their consent, a call when their size arrives, follow-up on alterations and orders, and a real reason to come back.

You take away: Follow-up script and customer record

90 minOnline or in store59 €/person
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A fitting room that sells

Support customers in the fitting room without crowding them, and recover garments.

You take away: Fitting room checklist

90 minOnline or in store59 €/person
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Personal Shopper: in-store image advice for customers

Ask about the occasion, style and budget, read which silhouettes and colours suit the customer, and suggest two or three complete looks without imposing your own taste.

You take away: Advice form and silhouette and colour guide

90 minOnline or in store59 €/person
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Taking alterations in the fitting room

Mark hems, sleeves and waists with pins or tailor's chalk, fill in the alteration slip and give a deadline you can meet.

You take away: Alteration slip and marking guide

90 minOnline or in store59 €/person
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Essential English for serving tourists

Greetings, sizes, fitting room, payment and Tax Free: the phrases used most on the shop floor and at the till.

You take away: Phrase sheet and EU, UK and US size chart

90 minOnline or in store59 €/person
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A tidy, well-presented store

Store ready in 15 minutes

Replenishment and facing, folding and hanging, size runs, cleaning fitting rooms and glass, and opening and closing routines.

You take away: Opening and closing checklist

90 minOnline or in store59 €/person
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Everyday visual merchandising

Read the brand guidelines and apply them to tables, fixtures and mannequins.

You take away: Photo-check template

90 minOnline or in store59 €/person
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In-store mannequin styling

Dress from the bottom up, steam, pin the fit at the back and hang the full look next to it in every size.

You take away: Mannequin dressing checklist

90 minOnline or in store59 €/person
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Loss prevention basics

Risk points, security tags, fitting rooms and what to do about shoplifting.

You take away: Risk point map

90 minOnline or in store59 €/person
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Goods receiving and stockroom

Unpack without damage, check for defects before items reach the floor, tag and security-tag, and keep a stockroom organised by category, size and colour so anything can be found in a minute.

You take away: Receiving checklist and stockroom layout

90 minOnline or in store59 €/person
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Till and online orders

Error-free till

Payments, discounts, cash count, discrepancies, card terminal checks and till closing, step by step.

You take away: Cash count sheet

90 minOnline or in store59 €/person
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Pricing, signage and expiry dates

Make sure shelf prices match the till, change promotional signage on time and rotate stock by expiry date (first to expire at the front) in food and cosmetics.

You take away: Price audit sheet

90 minOnline or in store59 €/person
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Online orders in store

Click & collect, ship-from-store and online returns.

You take away: Order flow chart

90 minOnline or in store59 €/person
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Chat, email and social media service

Reply fast, clearly and in the brand's tone of voice.

You take away: Bank of standard replies

90 minOnline or in store59 €/person
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Running an online store day to day

Product still lifes and composition

Arrange products like a still life: heights, colour, rhythm and props that support without stealing the show, for the website and social media.

You take away: Template of 6 compositions that work

90 minOnline or in store59 €/person
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Product photography with your phone

Window light, a clean white background, the same angles across the whole catalogue and photos that meet marketplace rules (pure white background, product filling the frame).

You take away: Shot list and phone settings guide

90 minOnline or in store59 €/person
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Product pages that sell

A title people actually search for, a description with benefits not just features, measurements, materials, size guide, tags and alt text for every photo.

You take away: Product page template

90 minOnline or in store59 €/person
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Keeping the online catalogue and stock up to date

Upload products with their sizes and colours, keep stock matched between store and website, and remove or flag sold-out items before someone buys them.

You take away: Daily catalogue routine

90 minOnline or in store59 €/person
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Picking, packing and shipping without errors

Check the order before sealing the box, protect the product, careful packaging that doesn't blow the budget, the shipping label and telling the customer when to expect it.

You take away: Order preparation checklist

90 minOnline or in store59 €/person
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Why people don't buy on your website

Shipping costs revealed at the last step, unclear returns, few payment options or a slow site: what makes people abandon the cart and how to check it.

You take away: 15-point checklist for your website

90 minOnline or in store59 €/person
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Managers and new hires

The 10-minute briefing

Start the shift with clear goals and a motivated team.

You take away: Briefing template

90 minOnline or in store59 €/person
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KPIs: Your store's 4 key numbers

Sales, footfall, conversion and average ticket, explained without jargon.

You take away: Spreadsheet calculator

90 minOnline or in store59 €/person
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Shifts and rotas without drama

Cover peak hours, absences and holidays fairly.

You take away: Weekly rota template

90 minOnline or in store59 €/person
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First day in store

What a new starter needs to know to begin with confidence.

You take away: Onboarding guide

90 minOnline or in store59 €/person
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FAQ

What companies usually ask us

Do you sell courses to individuals?

No. We only work with companies, to train their store teams.

Why do they cost less than at other retail schools?

Because they are short, focused sessions with no expensive platforms in between. You pay for useful training, not hours of theory.

Can you tailor the sessions to our brand?

Yes. In in-store workshops we work with your product, your brand guidelines and your till procedures.

Do we have to close the store?

No. Sessions last 90 minutes and are scheduled before opening, at quiet times or by shift.

Is there an assessment and a certificate?

Each session ends with a short practical exercise and a certificate of attendance for each participant.

What if my team needs advanced training?

MariTere teaches the essentials of day-to-day store work. For advanced visual merchandising, window display, retail design or omnichannel strategy, our sister school is the BARRONVISUAL Academy, also led by Juan Carlos Barrón.

Need a topic that isn't listed?

We create custom sessions for your store's specific processes.